Patagonia Re-Brand

Patagonia promotes themselves as being in business to save the home planet. When prompted with re-brand, Patagonia was chosen to enhance the concept of being more environmentally conscious. The logo I created along with the rest of the re-brand uses less ink while still giving it their companies visual appeal. Recycled paper was used for all of the stationery, and colors were used based on an eco-branding color palette that uses less printer ink.